Below are some of the principals we've chosen to guide our creative work:
- Cradle-to-Cradle -- evolutionary design thinking from the cradle-to-grave paradigm:
- Manufacturing that is as effective as nature itself in maintaining sustainability
- Nutrients, not waste
- Industry and environment do not need to be at odds with each other
- The five guiding principles encourage commitment to new paradigms, good growth instead of economic growth, continuous innovation and perfection, understanding in preparation for learning, and implementation of intergenerational responsibility
- Biomimicry -- a new science that studies nature’s best ideas and then imitates these designs and processes to solve human problems. From the Biomimicry Institute:
- Nature, imaginative by necessity, has already solved many of the problems we are grappling with
- Animals, plants, and microbes are the consummate engineers
- They have found what works, what is appropriate, and most important, what lasts here on Earth
- After 3.8 billion years of R&D, failures are fossils, and what surrounds us is the secret to survival
- Universal Design -- broader than "accessible design," guides a wide range of design disciplines including environments, products, and communications:
- Equitable use
- Flexibility in use
- Simple and intuitive
- Perceptible information
- Tolerance for error
- Low physical effort
- Size and space for approach and use
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